Brand creation, logo design and custom artwork the team at Pixel Forge did for Mississippi based game and entertainment company – Games, Inc!
The company knew they definitely wanted a cute and playful mascot who could represent the fun to be had in their gaming establishment, a buddy who would always be there to warmly welcome guests. It was our job to find the right mascot – someone, or something, who embodies and promotes the spirit of such an amusement park of a store. Whomever the lucky little dude was going to be, he had to be perfect because he was going to be featured on nearly everything connected with this arcade.
This means he’ll be part of the store’s sign viewable by hundreds of shoppers, mall walkers, visitors and general public a day, numerous flyers and advertisements, a variety of marketing materials such as brochures, posters and business cards, and of course appearing on shirts and employee attire, website graphics, birthday party products, etc.
During the design process, it became clear that the owners the of this fun gaming company wanted their mascot to be something children and adults could enjoy – a cute creature filled with joy, greeting guests and bursting with excitement, and of course..has a nack for games! This company knows games. A day at games inc arcade lets you experience thrills you never had before, and go places we’ve never been, all through the world of fun games, ticket collecting and prize winning! With all those things in mind, we were able to land (or perhaps it was our whimsical martian who landed) on a mascot that’s both out of this world and right at home. The idea of a gaming alien held strong throughout the creation process, and is now the joyful face of this expanding company’s exciting game rooms.
Working closely with the owners, we all wanted their store sign to look very inviting and be very family and kid friendly. Combining their happy mascot gaming alien with their store’s name in a simple and effective typography, we landed on a delightful design that showcased both! This lead to their logo which appears on many printed and digital products and decorations. We enhanced the logo a bit further by outlining the mascot + store name, creating a fun and welcoming store sign. The entrance sign design, with a thickened, white border encapsulating both the mascot and the simple blue typography, translates to a fully lit, stunning sign, back-lit with striking blue neon glow, creating a vibrant, eye catching presence for this gaming establishment.
Having successfully completed a logo, we were able to accomplish making a wide variety of company branding items with it! One of the items sporting the logo is employee attire – uniforms and shirts for games, inc team members to wear with pride. The clothing features the store’s logo on the front top right, and on the back is a huge print of the the beloved mascot displayed slightly different as he’s holding a sign. Being able to move him in different positions for different occasions really brings this little guy to life!
The bright designs printed on black shirts makes the shirt really pop. The overall effect of this casual work shirt featuring fun, clearly legible graphics and information, and allows for a relaxed + professional looking uniform that both customers and employees can enjoy.
A simple graphic featuring our happy alien mascot, in the form a festive birthday stamp. The silhouette-like, one-color graphic lends itself well to all sorts of print and digital uses. Recognizable and simple.
We also created advertisements and marketing material! Flyers, table tents, brochures, posters, coupons and more! All different shapes and sizes, depending on the dimensions of the various printing material. The goal of branding on the flyers is to be quite fun and informative. Their beloved logo and mascot is featured on nearly every design.
Each project is unique and we strive to create appealing visuals and memorable layouts to compliment the information being advertised.
Marketing tools require specific attention to detail. Depending on the event, information such as dates, times, locations, policies, etc, is uniquely and strategically conveyed.
Every advertisement and promotion, whether for print or digital, will be displayed on custom layouts and contain original artwork, hand crafted from the team at pixel forge!
Throughout the process of creating Games, Inc’s company branding, an entire kit consisting of logo, sign, advertisements, printed and digital promotional material, engraved gaming tokens and custom redemption tickets, huge posters, employee clothing designs and more, we worked on the their store website!
We created a fun and exciting interface with some thrilling photos of the exciting games and prizes that the customers can play! Having worked on their branding, we were able to build a great looking site featuring their mascot, capturing their arcade’s cool look and their business’s spirit.
Indepth store information can be found on their website, along with birthday party and lock-in online booking, the ability to upload your own pictures, and more!